Swiss engineering in Hamburg: innovative strength and portfolio breadth at Internorga 2026
As a Swiss manufacturer of professional coffee machines, Rex-Royal will be presenting groundbreaking solutions for the global market at Internorga 2026. The focus of the trade fair presentation in Hamburg will be on the fusion of proven Swiss quality and forward-looking technology. In addition to the complete portfolio of the S and X series, Rex-Royal will present itself as an innovative pioneer in the coffee technology segment with its CoffeeLab. In Hall A4, Stand 513, the manufacturer will demonstrate how modern fully automatic machines provide a technological response to global requirements for flexibility and process reliability.
Dällikon, February 2026 – Rex-Royal, the Swiss specialist in the development and manufacture of high-quality fully automatic coffee machines, is using Internorga as an international stage to underline its position as an innovation driver in the coffee machine market. In Hamburg, the company will present its comprehensive product portfolio, which is specifically tailored to the requirements of global catering and hospitality markets.
Presentation of the proven fully automatic series
A central pillar of the trade fair presentation is the demonstration of the technical versatility of the entire Rex-Royal portfolio. From the S1, S2, S300 and S500 models to the powerful X series, the manufacturer will show how modern fully automatic machines efficiently solve complex requirements such as the parallel handling of cow's milk and plant-based milk (e.g. oat milk) or the preparation of trendy drinks such as matcha latte. Thanks to its proprietary PowerSteam steam wand and integrated aroma modules, Rex-Royal offers machine solutions that guarantee maximum beverage consistency and operational flexibility.
At Internorga, Rex-Royal will be focusing on the adaptability of its systems
The Rex-Royal CoffeeLab
A special highlight of the trade fair presence is the Rex-Royal CoffeeLab. Here, the E⋅01 is presented – an innovative portafilter hybrid that combines the artisanal feel of a traditional machine with the convenient functions and process reliability of a fully automatic machine. The E⋅01 exemplifies the company's strategy of opening up new segments through its own research and development and breaking down the boundaries between manual craftsmanship and automated efficiency.
About Rex-Royal
Rex-Royal AG is a Swiss family-owned company based in Dällikon (Zürich) that specialises in the deve-lopment and production of professional coffee machines. Since the company was founded in 1937, Rex-Royal has stood for quality, reliability and innovation. The portfolio ranges from fully automatic machines for maximum capacity to modular solutions for individual coffee concepts. With its own research, production and service, Rex-Royal offers everything from a single source – Swiss Coffee Excellence.
Daellikon, February 2026
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Press contact
Rex-Royal AG
Marco Schwarzenbach
E-Mail
+41 44 847 57 69
