Rex-Royal presents its new flagship S3 and Swiss coffee machine portfolio for the first time at HOST in Milan
Rex-Royal AG, Swiss manufacturer of premium fully automatic coffee machines, invites trade visitors to HOST in Milan, the most important international trade fair for the hospitality industry (17 to 21 October 2025). In Hall 8, Stand B35, the company will not only be presenting its proven portfolio of Swiss-made products, but will also be unveiling its new flagship model, the Rex-Royal S3, for the first time. In addition, the CoffeeLab will offer an exclusive glimpse into pioneering concept studies. The presentation will demonstrate how the company combines the highest beverage quality with advanced technology and offer partners a platform for discussing the next steps in coffee machine development.
Dällikon, October 2025 – Rex-Royal AG announces its participation in HOST in Milan, which will take place from 17 to 21 October 2025. The company will be presenting its entire range of fully automatic coffee machines manufactured in Switzerland in Hall 8, Stand B35, focusing on two significant highlights.
The highlight of the trade fair will be the official debut of the Rex-Royal S3. This new fully automatic machine has been developed to ensure maximum performance and efficiency in demanding professional environments. Outstanding features include the high-resolution 13-inch workspace display for intuitive operation and marketing content, intelligent grinder calibration to automatically ensure consistent beverage quality, and a high-performance brewing unit that processes up to 30 grams of coffee per cycle – ideal for strong double shots and large cups. The S3 is scheduled to be launched in 2027.
To complement its current product range, Rex-Royal is opening the doors to its CoffeeLab, a newly created space for innovations such as technological advances, software updates and new machine concepts. The CoffeeLab serves as a platform for exchanging ideas about research and development and for gathering valuable feedback that will be incorporated into future product design. On display will be:
E·01: A concept fully automatic machine that combines the tradition of the portafilter with fully automatic expertise, including individually adjustable brewing temperatures and the world's first automatically height-adjustable portafilter brewing head.
E·02: This concept machine demonstrates the efficiency of the 1.5-step concept, in which coffee and hot or warm frothed milk can be dispensed simultaneously via two separate spouts.
An innovative milk heating system that ensures uncompromising coffee quality while significantly reducing milk loss, shortening preparation time and saving energy.
Trade visitors are invited to visit stand B35 in hall 8 to find out more about Rex-Royal AG's current portfolio and exciting visions for the future.
E·01: A concept fully automatic machine that combines the tradition of the portafilter with fully automatic expertise
E·02: This concept machine demonstrates the efficiency of the 1.5-step concept
About Rex-Royal
Rex-Royal AG ist ein Schweizer Familienunternehmen mit Sitz in Dällikon (ZH), das sich auf die Entwicklung und Produktion professioneller Kaffeemaschinen spezialisiert hat. Seit der Unternehmensgründung im Jahr 1937 steht Rex-Royal für Qualität, Zuverlässigkeit und Innovationskraft. Das Portfolio reicht von vollautomatischen Maschinen für höchste Kapazitäten bis hin zu modularen Lösungen für individuelle Kaffeekonzepte. Mit eigener Forschung, Fertigung und Service bietet Rex-Royal alles aus einer Hand – Swiss Coffee Excellence.
Daellikon, October 2025
#HOSTMilano
#S3Launch
#CoffeeInnovation
#FullyAutomaticCoffeeMachine
#FoodService
#CoffeeLab
Further press releases
Press contact
Rex-Royal AG
Marco Schwarzenbach
E-Mail
+41 44 847 57 69