First appearance at World of Coffee: Rex-Royal presents groundbreaking coffee innovations in Geneva
Rex-Royal, the Swiss specialist for professional coffee machines, will be participating in World of Coffee for the first time in 2025 – and bringing several highlights with it to Geneva. The focus will be on a new two-step machine concept, a strong showing at the SCA's Best New Product Awards, and concentrated technology «Made in Switzerland».
Dällikon, June 2025 – From June 26 to 28, 2025, the international coffee scene will gather at the World of Coffee in Geneva – and Rex-Royal will be there for the first time with its own stand. The Swiss manufacturer of professional fully automatic coffee machines and modular solutions is using the stage for a strong premiere and presenting several new developments that redefine modern demands for coffee quality, efficiency, and user-friendliness. The centerpiece of the trade fair presentation is a brand-new two-step machine in an elegant chrome housing. It combines barista-led craftsmanship with intelligent automation – for consistently perfect espresso and fine-pored milk foam at the touch of a button.
A particular highlight: the Two-Step concept machine has been nominated by the Specialty Coffee Association (SCA) for the prestigious Best New Product Awards in the Commercial Coffee Preparation & Serving Equipment category. The presentation to the expert jury will take place on June 26, 2025, directly at the Rex-Royal booth. This recognition underscores the innovative character of the machine – and shows how contemporary technology can sustainably improve the professional coffee experience.
In addition to the Two-Step machine, Rex-Royal will be showcasing other highlights from its portfolio. The Rex-Royal S500, one of the most powerful fully automatic coffee machines on the market, allows coffee, hot water, and steam to be dispensed simultaneously – ideal for use in high-traffic areas such as hotels, restaurants, and catering. Also in the spotlight: the compact XMd PS with PowerSteam. This fresh milk module processes two types of milk and, thanks to an individually adjustable foam profile, produces perfect milk coffee specialties – either as an addition to a portafilter or as a stand-alone milk solution.
Rex-Royal's first appearance at World of Coffee in Geneva marks an important step onto the international stage and is an expression of its ongoing commitment to quality, innovation, and customer focus. «We look forward to interacting with a passionate community that, like us, is committed to sustainable, top-quality coffee,» says Philipp Zindel, Head of Marketing & Sales and member of the Executive Board at Rex-Royal AG.
Visit Rex-Royal from June 26 to 28, 2025, at the World of Coffee in Geneva – Booth: #2361
About Rex-Royal
Rex-Royal AG is a Swiss family-owned company based in Dällikon (ZH) that specializes in the development and production of professional coffee machines. Since the company was founded in 1937, Rex-Royal has stood for quality, reliability, and innovation. The portfolio ranges from fully automatic machines for maximum capacity to modular solutions for individual coffee concepts. With its own research, production, and service, Rex-Royal offers everything from a single source – Swiss Coffee Excellence.
Daellikon, June 2025
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